My name is Brandon Van Dam and I am a fourth year BBA student at Wilfrid Laurier University. I am concentrating in marketing and am currently taking #BU492K – Marketing & Social Networks. When asked to write a blog for the term, I thought what will I write about? After much deliberation I came up with the idea to write about social media campaigns during the holidays. I choose to blog about the holidays, because well I love the holidays. Not just Christmas (although it is my favourite!), but all holidays from New Year’s to Boxing Day and everything in between. Enjoy and feel free to leave your comments on your favourite holiday social media campaigns.