P&G ran a #GiveAPlate campaign on Instagram that encouraged Canadians to share photos of their plates piled high with their delicious Thanksgiving meal. Each picture uploaded to Instagram using the #GiveAPlate, P&G donated $5 to Food Banks Canada.
This resulted in a $27,165 donation after more than 400 people submitted a photo (on top of the initial $25K donation). Cascade and Dawn were the sponsoring brands for this initiative (as it aligned with what the products do). P&G “photoshoppers” even sent a cleaned plate back to 100 people.
Although the campaign only lasted one day I think it is an incredible way to integrate brands into consumers daily lives.
How was your Thanksgiving feast? Did you upload photos of your plate to Instagram?